Case overview
Easy Maxi Cabs approached us to modernize their digital presence and streamline customer bookings in a highly competitive transport services market. Our goal was to create a frictionless user experience while reflecting the company’s reputation for reliability, promptness, and professionalism.
We overhauled their brand touchpoints with a complete website revamp, emphasizing fast access to key services like airport transfers, group bookings, and 24/7 cab dispatch. The new platform integrates dynamic form logic, responsive layouts, and SEO-ready architecture.
To support their business goals, we also implemented backend enhancements that reduce manual admin tasks and improve lead tracking through a custom CMS integration.
Involvement
- Branding & Design System
- UX/UI Strategy
- Web Design & Development
- Booking System Integration
- Performance Optimization
The Brief
Easy Maxi Cabs needed a platform that could match the speed and simplicity of their transport services. The old website suffered from usability issues, long form flows, and poor mobile performance. We needed to address these core pain points.
We worked with stakeholders to understand operational challenges and identified a need for simplified user journeys and real-time responsiveness. With this insight, we set out to create a customer-centric website that encourages bookings, improves admin workflows, and strengthens brand trust.
- Fully responsive cab booking experience
- Streamlined admin management
- Clean, conversion-focused user flow
- Optimized for local search & speed
Our Approach
We kicked off with a UX audit of the existing platform, identifying friction points in both mobile and desktop interactions. Our design team restructured the information architecture to prioritize speed of access and booking clarity.
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We then engineered a modular WordPress site with reusable components, intuitive CMS controls, and built-in analytics tracking. Booking forms were enhanced to capture relevant data points efficiently and redirect users instantly to confirmation messages.
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Mobile-first booking funnel
Quick-to-fill, logically structured forms optimized for short attention spans.
Conversion-driven service pages
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Backend efficiency tools
Custom dashboard integrations to simplify booking review and customer management.
Future-ready performance
Lightweight assets, CDN delivery, and caching layers to keep performance at peak.
The Results
Maxi bookings are often made on-the-go, so we prioritized ultra-fast page loads and a mobile-first design. With a seamless booking interface and strong local SEO, Easy Maxi Cabs quickly saw significant improvements in traffic and engagement.
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9.2%
Decrease in bounce rate
30.8%
Increase in completed bookings
+185%
Responsive-first build boosted usage across devices.
The new site has been a game-changer. Customers find it easier to book, and we’ve seen a visible boost in both traffic and satisfaction. Super smooth process start to finish.
