Case overview
Sky Maxi Cabs is a leading maxi taxi provider in Sydney, known for fast, reliable group transport. The client approached us to modernize their website, streamline bookings, and improve mobile performance. We designed a conversion-driven site tailored to their audience, optimized for search, and built on a custom WordPress setup. Key goals included faster load times, better UX, and improved local SEO. Post-launch, Sky Maxi Cabs saw a 52% increase in bookings and 40% growth in organic traffic. Our solution helped elevate their brand and boost customer engagement.
Involvement
- Branding & Design System
- Brand Strategy
- Web Design
- Web Development
- Automations
The Brief
Sky Maxi Cabs needed a complete digital revamp to stay competitive in Sydney’s evolving transportation space. Their outdated website lacked responsiveness, had poor user flow, and failed to convert visitors into bookings. Our goal was to create a modern, mobile-first web experience that simplified bookings and strengthened their online visibility.
We were tasked with improving site speed, user engagement, and SEO performance. The updated platform had to support high-volume traffic and empower the internal team to manage content and campaigns independently — all while enhancing trust and clarity for end users.
- Develop a mobile-first booking experience
- Rebuild and optimize the WordPress CMS
- Improve SEO and increase organic visibility
- +50% growth in completed bookings post-launch
Our Approach
To meet Sky Maxi Cabs’ business goals, we began with a technical audit and competitor benchmarking to identify UX pain points, speed issues, and SEO gaps. We held stakeholder workshops to define user journeys and translate business objectives into functional design goals.
From there, we mapped a strategy focused on mobile-first UX, simplified booking flows, and modular content architecture. This allowed for both high performance and easy internal updates — enabling Sky Maxi Cabs to scale efficiently and stay ahead in a competitive local market.
Seamless Booking Journey
Designed a frictionless booking process optimized for mobile users with simplified steps, smart forms, and instant confirmations.
Scalable WordPress Infrastructure
Built a lean, custom WordPress theme with modular blocks, enabling the Sky Maxi team to update services and content independently.
Performance-Driven Development
Optimized for speed, accessibility, and SEO with schema markup, fast-loading assets, and high Lighthouse scores across devices.
Built for Growth & Campaign Agility
Integrated flexible page templates and CMS controls, allowing for quick launches of landing pages, promotions, and service updates.
The Results
After the launch of the new Sky Maxi Cabs website, we saw an immediate uplift in both user engagement and overall site performance. The redesigned booking experience reduced friction and improved session quality, while the technical enhancements delivered faster page loads and better discoverability on search engines.
The modular CMS approach empowered the Sky Maxi team to adapt content in real time, respond to customer needs, and launch new landing pages without developer support — accelerating their marketing cycle.
9.5%
Decrease in bounce rate
22.5%
Increase in average session duration
130%
More page views
From start to finish, the team delivered with precision. We saw results within weeks of launch faster site, more bookings, and a CMS that works for us. Couldn’t be happier
