Case overview
Superior Builtin approached us with the goal of modernizing their online presence to reflect the high standards of their bespoke cabinetry and interior solutions. The existing site lacked the elegance, usability, and responsiveness expected by their clientele. Our task was to design a refined, easy-to-navigate website that aligned with the brand’s craftsmanship, showcased their portfolio, and generated new leads.
Involvement
The Brief
Superior Builtin wanted to align their digital presence with the premium quality of their bespoke cabinetry and interior craftsmanship. Their old website lacked the refinement and usability necessary to appeal to modern homeowners, architects, and interior designers.
We were brought in to reimagine the brand’s online experience—one that feels elegant, high-end, and easy to explore. The goal was to create a responsive, performance-optimized platform that not only showcased their work beautifully but also drove qualified leads.
t.
- Establish a premium and modern brand identity online
- Simplify navigation for both residential and commercial clients
- Highlight the craftsmanship with high-res visuals and project showcases
- Boost engagement and lead conversion through intuitive UX
Our Approach
To elevate Superior Builtin’s digital identity, we followed a structured process that combined research, design thinking, and performance optimization. Our goal was to create an experience that not only reflects the premium nature of the brand but also converts visitors into clients.
1.
Discovery & Brand Alignment
We began with a deep dive into Superior Builtin’s ethos, customer base, and competitor landscape. This phase informed the tone, structure, and goals of the new website.
2.
UX Strategy & Wireframing
We mapped user journeys and structured content to highlight services and past projects clearly, ensuring easy navigation for residential and commercial audiences.
3.
UI Design & Visual Identity
We crafted a sleek, modern aesthetic that aligns with the craftsmanship of Superior Builtin. The design was clean, minimal, and photo-forward.
4.
Development & Optimization
We built a responsive website on a lightweight, fast-performing tech stack, optimized for SEO and mobile usability.
5.
Portfolio & Project Display
Custom gallery modules were created to showcase cabinetry and interiors in a way that’s both immersive and informative, helping users explore by category.
6.
Lead Conversion & Contact Flow
We implemented clear CTAs and a dynamic quote request system to drive conversions, making it easy for visitors to connect with the Superior Builtin team.
The Results
The redesigned website delivered a seamless experience across all devices and quickly became a key sales tool for Superior Builtin. Clients spent more time exploring services, interacting with the portfolio, and submitting inquiries. With SEO enhancements and optimized page speed, organic visibility also improved significantly.
14%
Decrease in bounce rate
18%
Increase in average session duration
110%
More page views
Working with the team was a fantastic experience. They understood our brand and vision from the start and translated it into a beautiful and functional website. We’ve seen a noticeable difference in customer engagement since the launch.
